Keus Smart Home, a leading company in smart home automation, has successfully secured a funding of Rs 100 crore, with the investment round spearheaded by OAKS Asset Management. The primary contribution of Rs 80 crore came from the OAKS Consumer Fund, a notable private equity fund focusing on the mid-market segment. Additionally, the company’s co-founders, Brijesh Chandwani and Subram Kapoor, also made significant personal investments to complete the funding.
Subram Kapoor, who holds the position of Executive Director and is one of the founders of Keus Smart Home, emphasized the company’s commitment to groundbreaking design and innovation, operational excellence, and superior customer service. He expressed that this financial infusion is set to firmly establish Keus Smart Home as a frontrunner in the domain of smart home automation.
The investment marks a record in the smart home automation industry in India, being the largest funding received by any entity within this sector. Keus plans to utilize these funds to inaugurate new experience centers in major Indian cities including Delhi NCR, Bengaluru, Pune, and Mumbai, with an eye on further expansion into Tier I and Tier II cities. The capital will also support the development of new products in home automation and lighting, aiming to position Keus Smart Home as a leading brand in the premium home segment.
Vishal Ootam, the Founder and CEO of OAKS Asset Management, expressed enthusiasm about leading the investment round in Keus Smart Home. He praised the company’s dedication to design innovation and its culture of continuous improvement, anticipating that these qualities will distinguish Keus as a leading figure in the home automation industry.
Keus Smart Home’s early investment circle includes notable figures such as Vikram Nirula and Amit Mehta, highlighting the company’s strong foundation and promising future. Established in Hyderabad in 2017, Keus Smart Home has developed a state-of-the-art wireless automation system tailored for India’s premium and luxury homes. Before this funding, the company had received an investment from India Value Fund in 2009. Chandwani and Kapoor, who previously launched and later sold Beam Telecom, a fibre-based broadband service, are leveraging their entrepreneurial experience to drive Keus Smart Home’s success.
The company has already made significant inroads in the Hyderabad market, collaborating with architects and interior designers to implement its smart home systems in over 1,500 high-end residences. With the smart home automation market in India projected to reach $25.64 billion by 2030, up from $4.83 billion in 2022, Keus Smart Home is well-positioned to capitalize on this growth trajectory.
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