In a significant move towards sustainability and innovation, Haier, the renowned appliance manufacturer, has announced its rebrand to Haier Smart Home UK & Ireland. Alongside this rebrand, Haier has unveiled a groundbreaking connected smart appliance system that harnesses the power of solar energy. The announcement was made at an event held on Tuesday, 23rd April, at London’s Icetank, where the company also outlined its ambitious plans for the future.
Haier’s rebrand signifies a strategic shift in its approach to the smart home market. The company aims to connect all its products to its hOn app by the end of 2025. This integration will enable users to control their Haier appliances seamlessly through a single platform, enhancing the user experience and promoting a more connected lifestyle. Additionally, Haier Boost, a new initiative, was detailed during the event. This project aims to increase the company’s media strategy investment by 400%, positioning Haier as the undisputed leader in the smart home industry and a household name.
Introducing the Smart Cube
One of the most exciting developments unveiled was the Smart Cube, Haier’s newly-developed connected smart home appliance product. The Smart Cube is an all-in-one unit that includes an inverter, battery storage, EV charger, and heat pump controller. By harvesting solar energy, the Smart Cube can power an entire household’s connected products, which can be conveniently controlled through the hOn app. This innovative approach not only promotes energy efficiency but also aligns with Haier’s commitment to sustainability. Solar energy collected from the Smart Cube can also be used to power a home-EV charger, further emphasizing Haier’s dedication to green technology.
Jim McEwan, chief commercial officer for Haier Smart Home UK & Ireland, expressed the company’s vision during the event. He stated, “We want to inspire consumers to buy our products. We are continuing to invest in green technology and we were awarded the Terra Carta seal of approval for sustainability. We have spent 350 million euros on factories in Europe over the last four years. They are efficient and all our factories are at least part powered by solar. What we offer is the best energy solutions for the consumer.”
A Glimpse into Haier’s Latest Products
The event also provided an exclusive preview of Haier Smart Home’s latest products, which are set to revolutionize the market. Among the highlights were the ID oven series, X11 washing machine, X11 heat pump tumble dryer, and Cube refrigerator. These products showcase Haier’s commitment to innovation and sustainability, offering consumers advanced technology that simplifies their lives while reducing their environmental footprint.
The ID oven series, for instance, features cutting-edge technology that ensures precision cooking and energy efficiency. The X11 washing machine and heat pump tumble dryer are designed to provide superior cleaning and drying performance with minimal energy consumption. The Cube refrigerator, with its smart storage solutions, keeps food fresher for longer, reducing waste and promoting sustainability.
Commitment to Sustainability
Haier’s commitment to sustainability is evident in its continuous investment in green technology and efficient manufacturing processes. The company’s factories in Europe, which have seen an investment of 350 million euros over the past four years, are at least partially powered by solar energy. This approach not only reduces the company’s carbon footprint but also sets a benchmark for the industry.
The Terra Carta seal of approval for sustainability, awarded to Haier, is a testament to the company’s dedication to environmental responsibility. This prestigious recognition highlights Haier’s efforts to provide the best energy solutions for consumers while contributing to a more sustainable future.
Looking Ahead
Haier’s rebrand to Haier Smart Home UK & Ireland and the introduction of the Smart Cube mark a significant milestone in the company’s journey towards becoming a leader in the smart home industry. With a focus on sustainability, innovation, and user experience, Haier is well-positioned to inspire consumers and shape the future of smart home technology.
The company’s ambitious plans, including the integration of all products with the hOn app by 2025 and the substantial investment in media strategy through Haier Boost, demonstrate a clear vision for the future. By prioritizing green technology and efficiency, Haier is not only meeting the needs of today’s consumers but also paving the way for a more sustainable tomorrow.
In conclusion, Haier’s rebrand and new connected smart appliance system represent a bold step towards a greener and more connected future. With innovative products like the Smart Cube and a strong commitment to sustainability, Haier is set to redefine the smart home market and inspire consumers worldwide.
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