Tuo Accessories has rebranded to “Arre,” marking a significant step forward in their mission to enhance modern smart homes.
Why the Rebrand?
Founded with a vision to create a more connected and intelligent home environment, Tuo Accessories has spent the past year listening to feedback, learning from experiences, and committing to delivering innovative and reliable products. The rebranding to Arre symbolizes their growth and renewed commitment to expanding their product offerings and exploring new opportunities.
New Identity, Same Commitment
Arre is more than just a new name; it represents the company’s dedication to pushing the boundaries of smart home technology. Under the Arre brand, the company will continue to provide high-quality smart home solutions, including advanced light switches, sophisticated motion sensors, an innovative wall outlet, and a redesigned contact sensor that is 30% smaller. These products are designed to make homes smarter and more secure.
Sam Gabbay, Co-Founder of Arre, stated, “Our rebranding to Arre symbolizes our growth and evolution. We are dedicated to pushing the boundaries of smart home technology and providing our customers with the best possible experience. This new chapter allows us to introduce a wider range of innovative products and strengthen our commitment to quality.”
Improved Customer Experience
With the rebrand, Arre is also enhancing the customer experience. The new Arre iOS app, set to launch in Q4 of 2024, promises a more intuitive and user-friendly interface. The company has worked closely with partners like Nordic Semiconductor to improve the reliability and stability of their connections to ecosystem hubs. This ensures that users have a seamless experience when managing their smart home devices.
Commitment to Sustainability
Sustainability remains at the core of Arre’s brand values. The company is committed to developing environmentally friendly products that help reduce carbon footprints. Arre’s new range includes energy-efficient devices designed to promote sustainable living. The company believes that smart technology should not only make lives easier but also contribute positively to the environment.
Continued Support and Innovation
Arre assures its loyal customers that existing products and software will continue to be supported with regular updates. Major improvements are on the horizon, including enhanced battery life for Smart Buttons and improved air quality monitoring in Temperature Sensors, set to launch in fall 2024. Additionally, the new Arre Smart Lock has completed development and is currently undergoing final certifications.
Gratitude and Acknowledgment
Arre extends heartfelt gratitude to its customers for their unwavering support and trust. Their feedback and encouragement have been instrumental in the company’s journey. Thanks are also extended to partners, including Nordic Semiconductor, DigiCert, and the Connectivity Standards Alliance, whose collaboration and support have been invaluable.
Looking to the future, Arre is poised to continue leading the way in smart home innovation. With ongoing investment in research and development, the company aims to introduce more advanced smart home solutions that enhance the comfort, security, and convenience of modern living. Arre’s vision is to create a fully connected home environment where all devices work harmoniously to provide an exceptional user experience.
The rebrand from Tuo Accessories to Arre represents a significant transformation in the company’s approach to innovation and customer engagement. With its new identity, Arre is poised to make a lasting impact on the smart home industry. The company’s commitment to quality, sustainability, and user experience sets it apart as a leader in the field.
For more information about Arre and its innovative smart home products, visit their official website.
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